You have to love New York.

Today I had a phone call from a company called Allied T Pro whose offer different services for tourists in NYC. Apart from booking them on tours and events during their stay in the city, they hire photographer to be with the group to provide images of their stay in NYC.

They approached me because me being Brazilian they need a photographer who speaks Portuguese. Anyway I send then my price and I will be waiting for the answer.

It caught my eye, because I’ve done this to friends of mine. Everybody that comes to NYC that I know and stays at my apartment I go with then and shoot pictures at the statue of liberty, Rockefeller center and so.

I am reading this book called Blue Ocean Strategy – How to make the competition irrelevant and it talks about how you should not compete directly against your competitors but how can you change your curve of values and what you offer for the price you charge so you don’t become a competition but rather a different choice to the client. Its a great way to focus on niches and control the type of clientèle you will be working with. Great book you should all read.

Then here is a company, who offer tourist services and have changed their value curve by sub-contracting professional photographers to be with their clients. It’s a very smart way to bring business along. I got impressed by it.

And then it comes to my title. You have to love New York. The amount of different perspectives and creativity and business you see in this city is just amazing! Every day I network with someone new, I see something different. This is all normal in a big city, but they all somehow is different but the same, people copy something, change a bit and make it theirs. New York City is different, here from lots of places I’ve been in this world, and for lots of business man and people I met from this world, this city is the only one where people can do something completely different and sometimes crazy ans still success with it.

I love this city.

Going out for a photo shoot today.
Wish you all a great week and lots of blessings.

Love,

Paulo Basseto