So many things happening in my life right now, I had to stop the clock for a second and go out for a refreshment.

New York has this thing. It’s like, if you let it consumes you. So from time to time you have to become a true new yorker and just forget about everyone else, stop everything that you are doing, and contemplate the beauty of this city.

Brad had a welcoming party for his new place in Brooklyn (Congrats brother! Amazing spot!) and we helped him out with a few things. At the end of the night we all went for the roof deck of the building. 41st floor, overlooking the Manhattan Bridge, Brooklyn Bridge and Dumbo area in Brooklyn.

As a good photographer, your baby is always with you. And I just want to share a few images from NYC with you guys. 30 seconds exposure, f/22 ISO 50. Feels like an HDR image.

Thank you all for an amazing weekend! For great companionship, for awesome laughs and new friends. Got my batteries charged for a few months of hard work

Love you all!

Paulo

My friend and designated Santa-Groom of 2009 (Their wedding is on Dec. 27th so ), Adam, just posted an album on his facebook with the images of their engagement portrait sessions that we did a few weeks ago.

First of all, Adam! Thank you man! No words on that. Free marketing is the best one we can have – and that’s why it deserves a post here on my blog

We photographers go every single day wondering around – How do I make it out there? How can I get known around the industry? How much money will I have to spend? Marketing is this monster with 7 heads! I don’t know how to market myself…
My friends! Can you talk? Can you generate communication with people? – THAT’S MARKETING! and the best of it It’s FREE!!! How many communication ways do we have now a days? Text messaging, Mail Newsletter, Blogs, Twitter, Facebook, Orkut, Digg.com, Wikipedia.org
You name it, there is one out there. And fellas! It doesn’t cost you a penny. Only time. 10 minutes of it the most!

Don’t ever under estimate the power of the internet. It’s the easiest and most effect way of communication on the world today. Use it my friends. Put the word out! Ask your clients to do the same! Let them be your billboard, let everybody that you know be your review! The more people talk and the more you spread the word! the more buzz you generate! The more work you will ever get.

Here is a screen shot of just comments on the front page of the album. And I keep receiving emails that someone commented on one of the pictures!
Adam again!

THANK YOU!

Love,

Paulo Basseto

Went for a beautiful Hindu wedding this weekend! Congratulations Sasmita and Ryan! A very beautiful ceremony. Very beautiful day!

But unfortunately a moment of grief lives among my heart. My baby, strong, titan, severe used, there for every time, for the great shots lens, is hurt. A fatal drop cracked the mount and aluminum components on the bottom of the lens.
Very sad. “She” is on it’s way right now to Nikon Photo Service Center to be medicated. Hopefully they will be able to apply CPR procedures and revive my long lasting friend, the 80-200mm 2.8.

Jokes aside (and YES I have friends! I just care very much for my gear ) the baby is off to service. Long due now.
I want to express my feelings towards this beast thou. I have this lens for almost 5 years now. First DAY I used it felt on the floor cracked the filter but was ok. On this five years I’ve dropped it around 6 or 7 times and I have to say, what a STRONG lens! The front part of the casing was oval (filter would not come out anymore) it was all loose and you could feel it had a long history. But every 6 months I do a focusing test and calibration on all my lenses and this baby never had to be serviced. Amazing how it always absorbed its bumps and drops. I am very happy and very impressed with the quality this lens have and I wish to the Gods that Nikon keeps producing quality tools like this one. Specially for us who uses them on a daily basis. I mean, the 80-200mm is my work horse. I use it 80% of every wedding. No joke! And it never let me down.
Even after the whole bottom of the lens cracked, the interiors were perfect. Aperture ring, Diaphragm blades working, zoom, focusing everything was working perfectly. I could not mount to see the quality of the images (for obvious reasons) but I have to say I was impressed by the way it absorbed the impact. From what I felt It really was designed to take the punishment and protect the interior of the lens.
Nikon Pro Service was also of great help! They have telephone assistance 7 days a week from 8 am to 2 am EST. I just gave them a call, we filled a order form, send my lens this morning via UPS next day and depending on how bad is the damage it can come back to me in up to 10 days. Just astonishing.

Makes me sad, I really care for my gear, but them again, when you are in the field things happen and sometimes you have no time to deal with it. Basically that’s what I did, popped my 24-70mm and shot the whole wedding with it. Now it’s up to Nikon to come to me with a budget so I can decide to either service or buy a new one. And the truth is, between the 80-200mm or the new 70-200mm I would not think twice. the 80-200mm. Only if I could find a one in good condition AF-S. THAT would be a good treat. They don’t make the 80-200mm AF-S anymore thou.

Well, as time goes I will let you guys know how everything went.

Here is the images of my fallen baby.

- ” Wishing you all the best darling! Hope you get well very soon! ”

God Bless Guys!

Thank You!

Just got accepted by the Wedding PhotoJournalist Association and would like to share that with you all.

Also I have a few more surprises coming on the following weeks. Some major updates for Paulo Basseto Photography.

Thank you all for the support

Love,

Paulo.

This week me, Anne and Adam went for their engagement portrait session on Manhattan!

Adam, thank you so much for showing me the real place to shoot engagement portraits! I never realized how lower Manhattan was so perfect for it!

And guys!!! What a day! You guys rock! Can’t wait for December!

Check the images out.

Love!

Paulo Basseto